Branding Western Music

vinLa Universität Bern acogerá el Congreso «Branding Western Music» los días 7, 8 y 9 de
septiembre de 2017. Música y sociabilidad, industria musical o música y turismo son
algunas de las líneas de investigación propuestas.

El plazo de recepción de abstracts se encuentra abierto hasta el 23 de noviembre.

The three-day conference Branding ‘Western Music’ aims to foster an interdisciplinary dialogue on the intersections between Western music and the institutionalised management of culture. Whilst the entrepreneurial aspects of genres as opera or world music have been largely described, the emergence of the trademark ‘Western Music’ in relation to the commodification of leisure, the institutionalisation of academic discourses, and the politics of culture remains understudied. Particularly deserving of further attention are the ways in which international events, such as festivals, world fairs, diplomatic acts, or mass broadcasting have created possibilities for homogenisation and globalisation of a corpus of musical practices labelled as Western.

The conference seeks to analyse the extent and the repercussions of a way of thinking about the social life of music, firmly established at the turn of 20th century, that has been taken for granted and therefore neglected in research.

themes:

– Arts management and the commodification of Western music

– Music and sociability: professional and amateur agents, societies, and institutions

– Musical industries and creative practices: individuals, mediators, consumers

– Emergence of academic disciplines: musicology and ethnomusicology

– Music and materiality: production and circulation of musical objects and devices

– Music and tourism: space and marketing

– Concert programming trends

Guest Speakers:

Prof. Dr. Annegret Fauser (University of North Carolina at Chapel Hill)

Prof. Dr. Timothy Taylor (University of California, Los Angeles)

Dr. David Trippett (University of Cambridge)

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